Social Media Marketing Optimization & Online Brand Development

Internet marketing is not as easy as we would expect it to be, especially when it comes to effective online business branding and working within a budget. In this case, you need to pay attention to every resource and detail of how you are marketing your business on the Internet. The wrong processes waste time and money. Excellent online marketing strategies provides increased online exposure and conversions. Fast branding success is the goal.

How do you accomplish your online branding goals as efficiently as possible?

Social Media Marketing (SMM) has become a popular alternative for online business branding. Companies no longer think of social sites (i.e. Twitter, Facebook, Myspace, LinkedIn) as "websites for kids". They are valuable Internet marketing and networking resources for business. On the other hand, there are 5 major issues involved with diving into SMM without the proper knowledge and strategies. These can "make" or "break" your success in social media marketing:

1. GETTING STARTED

Make wise choices from the beginning and move forward with a "plan of action"!

Prior to getting started in social media marketing, you need to nip the urge to join every single social site on Google. It does not hurt to have a presence everywhere on the Internet, though there is no advantage in wasting time setting up a social account that is not used. The site owner may delete it - OR - it will get outdated and look unprofessional. Plus, there is no way that you can "work" them all unless you have a team to help you. You will still want to be discerning and make a plan of action. You need this to properly brand your business through social media marketing. You also need this plan of action in order to position your company correctly from the beginning. This concept holds true in Internet marketing in general.

2. PROPER SET UP

Meet where they work and play on the Internet!

You need to learn how to set up and position your company with the best social networks and websites. Some initial positioning details to consider: (a) determining which are the "best social sites" for your niche and interests, (b) choosing the right user name for your individual profile links, (c) choosing the most attractive profile information and media to share, (d) developing a knack for filtering activity according to what is appropriate at a particular social site, (e) establishing a time schedule that permits working as many networks as possible, (f) choosing the best initial connections...and so on.

Keep in mind that Account Settings, network protocol, niche and viral marketing all go hand in hand throughout time.

Additionally, some social sites have a more playful environment than others; even those with a professional focus. You need to select websites that not only fit your company's focus, but also the personal interests of the individual(s) that will "work" the social media marketing process for you. Note: Don't let the "playful" networks defer you. One of the goals of social media marketing is to reach your target markets where they work and "play" on the Internet.

3. IMPLEMENTATION: WHAT TO DO & WHAT NOT TO DO

Don't just "wing it"; move prepared to market effectively for your business.

Your activity should include a predefined social media optimization (SMO) strategy. This SMO is a combination of search engine optimization (SEO) and social media marketing (SMM). It expedites the professional results that you require for your business. It is easy to assume that SMM is simply setting up social networks and marketing. Although this is part of the process, social networking is not all that is involved in social media marketing. It is suggested that you have a website and a blog. You need to search engine optimize any personal resources prior to SMM. You need a second set of keywords that do not conflict with your personal virtual properties, though compliment your efforts.

Content is key to this offsite marketing process, therefore blogs, articles, comments, discussions, images, videos, link...everything SMM needs to correspond with the SEO.

There is a fine line to what is considered advertising and marketing; spam or valid content. Some social sites are flexible and others are not. You need to move into a virtual realm with a professional plan of action and work the network according to the infrastructure provided, though with intent to produce rapid conversions.

4. TESTING, TRACKING & REFINING

You will need to test, tread, track and refine before you can run with a strategy.

As with an offline business plan, your online branding strategy will need "tweaked" and updated for the following reasons: (a) the Internet is constantly changing, you will need to update accordingly; (b) search engine rankings, blog / website traffic and subscribers mean absolutely nothing if you are not able to convert this activity into sales.

You cannot move forward if your plan of action is not working for you.

5. PRIORITIZING TASKS: MONEY & TIME MANAGEMENT

As the old saying goes, "time is money."

If you get one major point from this article, prioritizing "time" and "money" is what you should remember. Internet marketing is not easy for most; especially when you are merging into unfamiliar arenas. Time and money are the double-edge sword. Handling your own online branding is only time and cost effective if it is making you money. The reality is that you will not drive conversions nor make money at first because it takes time to learn Internet Marketing. This is time that busy professionals do not have, therefore you either have to put in the extra hours or hire an expert to do the work for you. If you choose to do your own search engine optimization and social media marketing, then you need to prioritize whether the bulk of your activity is on the Learning, Researching or the Implementation (Content, SEO, SMM) at any given time. The advantage is that you can adjust this as needed.

Regardless, a proper online branding strategy will include both the technical and social, therefore they are all one in the same, time consuming, process.

Online brand development and social networking appear to be easy, on the surface, though not a simple process. There are defined strategies that should include both SEO and SMM in order to create a process called social media optimization (SMO). This SMO is actually the online marketing that you want to do for your business.

When done correctly, the SMO will produce immediate responses that are easy to track, increase sales and creates a popularity that contributes to fast branding success. You can change the sales / marketing conversions for your business within a few days or gradually divide and conquer your competitive online business arena. In other words, your business can market as aggressively or conservatively as needed. This is based on how your company is equipped to handle growth.

In this generation of social media marketing and search engine optimization, it is to your benefit to learn how to properly brand your business online or find someone that knows how to do this for you.

Know More At https://digitalmarketingnoida.blogspot.com/

5 Digital Marketing Trends for 2019 you Should Know

As digital trends evolve every year, marketers should always be aware of the changes in order to easily adapt with emerging technologies and stay ahead in the market. This will help them gain a competitive edge and become able to develop new ways to grow their businesses, generate leads and improve the relationship with their existing customers

Based on the digital marketing trends article that we developed last year, 2018 has been the year of rising augmented reality, video content, voice search and influencer marketing... And now that 2019 is around the corner, you may ask yourself “what will the next year have for me?”

To help you determine where the trajectory is heading over in 2019 , we’ve listed out 10 digital marketing trends that you can take advantage of to improve your marketing strategy and meet a desired outcome.

1. Voice Search

Voice search is undoubtedly rising in popularity. By 2020, 50% of all queries will be voice-based according to Comscore.

There are mainly two types of voice search: Those that are implemented by smart speakers such as Amazon’s Alexa, Apple Homepod, Google Home and Microsoft’s Cortana which give searchers immediate voice answers to their questions and those that are installed in desktops, and smartphones such as Siri and Google Assistant which display written search results.

Top brands are thinking how to deliver their promises using voice-enabled devices because they are affordable and offer greater capabilities than ever before while more visitors are using voice search to interact with these brands.

Businesses should also focus their outreach efforts on using voice engine optimization. Marketers must use a more natural language SEO to create content accordingly. This requires them to think what their target audience may use in their voice queries as well as focus on long-tail keywords because searchers are likely to be more specific when asking a question. For instance, in one question, a shopper may request information about time, price, location and other details which sound heavy for written search queries.

As a result, marketers can leverage these opportunities to deliver more targeted, specific content which leads to increase their click-through rates.

2. Smarter Chat

Chatbots have been rising in the few recent years and still persists in 2019. According to Grand View Research, 45% of end users prefer to use Chatbots as a major means of communication in customer service.

Chatbots play a critical role in improving the customer experience and allow marketers to better engage with their audience - without really doing much. They offer real-time assistance to the user, dedicated support and a proactive interactions where they ask questions to understand the real problem.

For instance, a visitor landing on a website is contacted via chatbot and asked to request assistance or get more information about the product. If he selects the first option, he will be referred to a representative for help and if he chooses the second option, he will be asked a series of automated questions or redirected to their blog or FAQ page.

Another rising trend is Whatsapp Business Messaging, which has become one of the most used messaging apps worldwide according to Statista. Besides, it’s no longer restricted to personal usage; businesses are using the application on a daily basis for their daily activities.

Messaging traffic is expected to double by 2019. This is driven by over the top messaging Over-The-Top or OTT apps, going up from 31 trillion messages in 2014 to over 100 trillions by 2019 globally.

3. Micro-Moments

As more users are processing their online activities using their smartphones, marketers continue to leverage micro-moments to attract their audience’s attention and fulfill their instant decisions.

Whenever a customer searches for something, looks for a nearby store, wants to finalize a task or makes a purchase, marketers can take advantage of these types of micro-moments to create targeted content and advertising.

In order for marketers to succeed in using micro-moments, they should understand the basic practices of each one. Let’s take for instance the “I-want-to-go-moments”. Brick and mortar stores can take advantage of such a moment by capitalizing on “near me” searches, which have grown 2X between 2016 and 2017 according to Google. This requires storefronts to optimize their locations on their websites or apps. Furthermore, they can go even beyond that by creating ads for their store’s location or popular products to improve their visibility in search engines and reach their customers at the appropriate time.

4. Augmented and Virtual Reality Marketing

Augmented reality ads is one of the major applications that are now used by some marketers. It’s a way to bring static or unreal environments into a more realistic experience, something that would integrate the "offer" with the "reality" of the buyer.

Michael Kors is a successful example of augmented reality ads. They created an ad on Facebook asking their users to try and purchase their sunglasses.

Aside AR ads, many businesses have been using augmented and virtual reality marketing for the purpose of creating brand awareness.

For instance, IKEA and L’Oreal managed to improve their customer experience with virtual reality by allowing them to visualize their products before buying them. Nivea, Starbucks and Volkswagen are other examples of big brands who succeeded in augmented reality.

This trend which is not new, is one of the most highlighted trends for 2019. According to Statista, AR and VR market size worldwide are expected to reach $209.2 billion in only 4 years.

5. Live Videos - More Stories

Thanks to Facebook, Instagram and Youtube, live content is the fastest growing segment of internet video traffic due to the remarkable waves in the recent 3 years.

Live streaming content is effective because it’s free, takes a short time to produce while it offers a real-time user engagement, and viewers use your content based on your time not theirs.

Moreover, it has the ability to generate greater impressions than posts published in the newsfeed, especially if users choose to post them to their stories.

Live streaming content allows marketers to engage with their leads in a quickest way possible, improve their relationship with followers, reach a broader audience and boost their social channels traffic.

Know More At https://digitalmarketingnoida.blogspot.com/

5 Advanced SEO Techniques to Improve Your Search Rankings

Want to improve your search rankings? Here are the latest advanced SEO techniques that will help you get past your competitors more quickly in 2019.

The world of SEO is dynamic. The rules and SEO techniques that helped you this year might not be applicable next year. To stay on top of the SERPs, you need to constantly adapt and improvise.

 From content to keywords and backlinks, there are a lot of metrics that you need to take care of. So it’s only natural that you may feel overwhelmed with the amount of patience and effort it requires.

 But when you have the best SEO techniques at your disposal, you can easily outperform your competitors. Let’s take a look at some of the best SEO techniques that can help you improve your search rankings in 2019:

1. Write Long Blog Posts
For a long time, SEO experts have stressed the importance of the quality of content that you are posting. There is no doubt that it is one of the most essential factors to improve your search rankings. However, you cannot completely ignore content length.

2. Use the Bucket Brigade Copywriting Technique
SEO writing isn’t just about keywords. When users visit your website, there are two possible scenarios. They may continue reading your articles or leave you website right away. The latter is a big issue that can negatively impact your search rankings.

3. Keep Updating Old Content
To make the most out of your content, go through your older blog posts. Are any of the topics that you have written about still relevant?

For example, perhaps you wrote about best SEO techniques two years ago. But since then, Google announced major changes to their algorithm. Then you need to update your article.

4. Get Quality Backlinks
When a website with high Domain Authority links back to your website, your credibility increases. Quality backlinks can help you gain an edge over your competitors. For search engines, quality backlink are equivalent to reliability.

 So when you have a large number of quality backlinks, you are likely to get higher rankings in the SERPs. It’s one of the most important SEO techniques that can directly affect your website’s score.

Know More At https://digitalmarketingnoida.blogspot.com/