Latest Google SEO Updates & Algorithm Changes

The digital world is now more hyped-up, dynamic and influential than ever before. It is more focused and competitive as well. With the end goal for you to achieve high search engine rankings and to maintain them, you have to look after the latest Google SEO updates. This is the initial move towards staying aware of the latest SEO trends and remaining focused.

The SEO updates are directly proportional to Google’s algorithm updates that search engines receive. Since Google is the pioneer in the search marketing, new changes in Google Algorithm Update are vital to enhance optimization of your website. Website admins need to have phenomenal understanding of all the latest Google search engine algorithm updates and related procedures, as only this can let them know latest SEO updates 2017 essential to optimize websites, ensure better DA and high rankings in SERPs.

Largely, Google is centered around enhancing its web search administrations for online users, and by keeping a track of changes in Google’s Algorithm updates, marketers can increase ranking of their sites. Google has a long history of famous SEO algorithm updates that channelize ranking mechanism of SERPs.

To find latest Google SEO updates, marketers need to check latest updates of the following SEO algorithms-

10 Google SEO Updates & Algorithm Changes

1.) Google Hummingbird Update

Introduced around August 2013, Google Hummingbird Update is Google’s new search algorithm that plays a significant role in deciding ranking of websites. It is made up of 200+ factors that can affect search results and website ranking. The biggest changes made in Hummingbird were capability to have a sharp eye on mobile marketing, which is not surprising at all given the explosion of the smart phones in recent years. The name ‘Hummingbird’ comes from its ability to be “precise and fast” and it is mainly designed to better focus on meaning of a phrase or keyword rather than individual keywords. Hummingbird looks at the entire phrase to decipher the meaning of that phrase. Google Hummingbird SEO updates aid pages matching the meaning do better in search results.

SEO new updates related to Hummingbird

Application of meaning technology to billions of pages from across the web

Use of Knowledge Graph facts to ensure better search results

Easy recognition of Keyword stuffing

Effectiveness of Long-tail keywords

2.)  Google Penguin Update

Google propelled the Penguin Update in April 2012 to catch the websites that are spamming Google’s search results. This update is mainly aimed at decreasing search rankings of websites that violate Google’s Webmaster Guidelines and use black-hat SEO techniques to artificially increase ranking of their websites, by obtaining or buying links through some wrong practices. The primary reason behind this update was to penalize websites that use manipulative techniques for achieving high rankings.  As per Google’s estimates, Penguin influences approximately 3.1% of search queries in English, and approximately 3% of queries in languages like German, Arabic and Chinese, and an even much bigger percentage of them in “highly spammed” language categories. Pre-Penguin sites normally utilized some negative external link building tactics to rank good in SERPs and boost their traffics. However, once Penguin was introduced it implied that content was vital and those with incredible content would be recognized and those with little or spammy content would be punished.

Some confirmed Google Penguin SEO updates are

Penguin 1 – on April 24, 2012 (impacting around 3.1% of queries)

Penguin 2 – on May 26, 2012 (impacting less than 0.1%)

Penguin 3 – on October 5, 2012 (impacting around 0.3% of queries)

Penguin 4 (a.k.a. Penguin 2.0)- on May 22, 2013 (impacting 2.3% of queries)

Penguin 5 (a.k.a. Penguin 2.1)- on October 4, 2013 (impacting around 1% of queries)

Penguin 6 (a.k.a. Penguin 3.0-) on October 17, 2014 (impacting less than 1% English queries). On December 1, 2014, Google confirmed that the update was still rolling out with webmasters continuing to report significant fluctuations during Google SEO updates 2014. 

Penguin 7 (a.k.a. Penguin 4.0)- on September 23, 2016

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