Businesses that want to connect with customers on a more personal level use podcasts as the most effective marketing tool. Podcasts are quite a popular key tool in the digital marketing strategies among the companies aimed at offering a personalized experience to their customers.
What is a Podcast?
Podcast is a prerecorded audio
program, which is published on the website and is available for the customers
for downloading. Podcasts can easily be downloaded on personal computers or
mobile devices and help customers listen to them as per their comfort. This
format has conquered many as one of the best features of a podcast allowing listeners
to subscribe.
Podcasts mostly comes with no
downloading charges and are available on several platforms. People who want to
listen to Podcasts need a device and a stable internet connection.
Podcast and
marketing
Since this format for content
production is increasing rapidly, many brands have shown interest in the value
that podcasting can bring to their business. With the help of podcasting, brands
can easily communicate with their targeted audience. With lifestyle on-the-go,
the power to have the podcasting on-demand help businesses in telling their stories
to the customers at any point in time.
Businesses can link the podcast to their
blog or other social channels and improve the visibility of their offerings and
enhance participation within their community.
Even podcasting can be used for a greater
engagement to the current and targeted customers, providing an email address
associated with the podcast where people can respond directly to the content. This
way businesses can get better ideas for their new content and in the next
episode, they can give a reply to all the questions asked by their customers.
Reasons why
adding Podcasts to your Digital Marketing Strategy is important
Podcasts are huge, enlightening and engaging.
This single medium has much potential that all businesses must not miss at all.
In 2014, advertisers spent close to $100 million on in-podcast ads, which reached
to $200 billion in 2016, and now the Podcast ads are expected to jump further
by the end of 2021.
Podcasting is one of the best ways for
promoting the business, and we have enough reasons to justify our answer.
Podcasts are
much engaging
Unlike other kinds of content,
Podcasts are much engaging. The readers simply have to play and listen, and
they can do it in their free time. It’s not something that needs much attention
and can be done while doing some other kind of work as well.
Podcasts are much convenient for the
audience and thus it is gaining wider popularity among people.
Podcasts can
be made from anywhere
Podcasts are easy to make, they can
be made from anywhere. Many people make Podcasts from studios while others
prefer making it from their homes. All you need for Podcasting is just a little
money to invest, and knowledge of the topic/ theme you are preparing a podcast
for.
Helps get
more traffic to your website
Podcasts offer numerous SEO benefits
as well. Whenever you host a podcast, make sure that each episode of it has a
transcript and you use a few keywords that help get more traffic to your
website. The links can also be included back to the website, which helps get
more traffic to the website.
Podcasts let
you show your creativity
Unlike radio shows, podcasts are the
best way to showcase your creative skills. Podcasts are more creative in terms
of content and hosts read ads in the tone of the show, rather than reading just
any other promotional message.
Towards
the end, it will not be wrong to say that a digital marketing podcast is the
best way to survive the market. Effective podcasts help get an edge over your
competitors and let you educate your and inform your target audience.
So
use the excellent opportunity for targeting and advertising your products and
services. For more information on Podcasts get in touch with the experts at Amit
Shukla Digital Marketing Expert, who are highly experienced in creating dynamic
and engaging podcasts.
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