Social Media Marketing Optimization & Online Brand Development

Internet marketing is not as easy as we would expect it to be, especially when it comes to effective online business branding and working within a budget. In this case, you need to pay attention to every resource and detail of how you are marketing your business on the Internet. The wrong processes waste time and money. Excellent online marketing strategies provides increased online exposure and conversions. Fast branding success is the goal.

How do you accomplish your online branding goals as efficiently as possible?

Social Media Marketing (SMM) has become a popular alternative for online business branding. Companies no longer think of social sites (i.e. Twitter, Facebook, Myspace, LinkedIn) as "websites for kids". They are valuable Internet marketing and networking resources for business. On the other hand, there are 5 major issues involved with diving into SMM without the proper knowledge and strategies. These can "make" or "break" your success in social media marketing:

1. GETTING STARTED

Make wise choices from the beginning and move forward with a "plan of action"!

Prior to getting started in social media marketing, you need to nip the urge to join every single social site on Google. It does not hurt to have a presence everywhere on the Internet, though there is no advantage in wasting time setting up a social account that is not used. The site owner may delete it - OR - it will get outdated and look unprofessional. Plus, there is no way that you can "work" them all unless you have a team to help you. You will still want to be discerning and make a plan of action. You need this to properly brand your business through social media marketing. You also need this plan of action in order to position your company correctly from the beginning. This concept holds true in Internet marketing in general.

2. PROPER SET UP

Meet where they work and play on the Internet!

You need to learn how to set up and position your company with the best social networks and websites. Some initial positioning details to consider: (a) determining which are the "best social sites" for your niche and interests, (b) choosing the right user name for your individual profile links, (c) choosing the most attractive profile information and media to share, (d) developing a knack for filtering activity according to what is appropriate at a particular social site, (e) establishing a time schedule that permits working as many networks as possible, (f) choosing the best initial connections...and so on.

Keep in mind that Account Settings, network protocol, niche and viral marketing all go hand in hand throughout time.

Additionally, some social sites have a more playful environment than others; even those with a professional focus. You need to select websites that not only fit your company's focus, but also the personal interests of the individual(s) that will "work" the social media marketing process for you. Note: Don't let the "playful" networks defer you. One of the goals of social media marketing is to reach your target markets where they work and "play" on the Internet.

3. IMPLEMENTATION: WHAT TO DO & WHAT NOT TO DO

Don't just "wing it"; move prepared to market effectively for your business.

Your activity should include a predefined social media optimization (SMO) strategy. This SMO is a combination of search engine optimization (SEO) and social media marketing (SMM). It expedites the professional results that you require for your business. It is easy to assume that SMM is simply setting up social networks and marketing. Although this is part of the process, social networking is not all that is involved in social media marketing. It is suggested that you have a website and a blog. You need to search engine optimize any personal resources prior to SMM. You need a second set of keywords that do not conflict with your personal virtual properties, though compliment your efforts.

Content is key to this offsite marketing process, therefore blogs, articles, comments, discussions, images, videos, link...everything SMM needs to correspond with the SEO.

There is a fine line to what is considered advertising and marketing; spam or valid content. Some social sites are flexible and others are not. You need to move into a virtual realm with a professional plan of action and work the network according to the infrastructure provided, though with intent to produce rapid conversions.

4. TESTING, TRACKING & REFINING

You will need to test, tread, track and refine before you can run with a strategy.

As with an offline business plan, your online branding strategy will need "tweaked" and updated for the following reasons: (a) the Internet is constantly changing, you will need to update accordingly; (b) search engine rankings, blog / website traffic and subscribers mean absolutely nothing if you are not able to convert this activity into sales.

You cannot move forward if your plan of action is not working for you.

5. PRIORITIZING TASKS: MONEY & TIME MANAGEMENT

As the old saying goes, "time is money."

If you get one major point from this article, prioritizing "time" and "money" is what you should remember. Internet marketing is not easy for most; especially when you are merging into unfamiliar arenas. Time and money are the double-edge sword. Handling your own online branding is only time and cost effective if it is making you money. The reality is that you will not drive conversions nor make money at first because it takes time to learn Internet Marketing. This is time that busy professionals do not have, therefore you either have to put in the extra hours or hire an expert to do the work for you. If you choose to do your own search engine optimization and social media marketing, then you need to prioritize whether the bulk of your activity is on the Learning, Researching or the Implementation (Content, SEO, SMM) at any given time. The advantage is that you can adjust this as needed.

Regardless, a proper online branding strategy will include both the technical and social, therefore they are all one in the same, time consuming, process.

Online brand development and social networking appear to be easy, on the surface, though not a simple process. There are defined strategies that should include both SEO and SMM in order to create a process called social media optimization (SMO). This SMO is actually the online marketing that you want to do for your business.

When done correctly, the SMO will produce immediate responses that are easy to track, increase sales and creates a popularity that contributes to fast branding success. You can change the sales / marketing conversions for your business within a few days or gradually divide and conquer your competitive online business arena. In other words, your business can market as aggressively or conservatively as needed. This is based on how your company is equipped to handle growth.

In this generation of social media marketing and search engine optimization, it is to your benefit to learn how to properly brand your business online or find someone that knows how to do this for you.

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Xiaomi Redmi Note 7 Pro Price in India

XIAOMI REDMI NOTE 7 PRO DETAILS

Buy For

Big display Configuration Camera quality Decent storage capacity

Beware of

Hybrid slot

Verdict

The Xiaomi Redmi Note 7 Pro is a good option to buy in the mid-range budget. The configuration of the smartphone quite good to perform well. The smartphone comes with a huge storage space for storing large amount of data or files. The camera quality of the smartphone is very good for clicking good images and videos. However, it has hybrid slot, which is not preferred by many users.

Game like a pro

Display and Connectivity

The Xiaomi Redmi Note 7 Pro features a 6.3-inch full HD bezel-less display with waterdrop notch and has a screen resolution of about 1,080 x 2,340 pixels. The pixel density of the screen is about 409 PPI, which gives a good viewing experience. There is a Corning Gorilla glass that protects the display from scratches and marks.

Xiaomi Redmi Note 7 Pro comes with 4G connectivity option in both the SIM. All other features include Wi-Fi 802.11, Mobile Hotspot, Bluetooth v5.0, A-GPS and USB type-c.

Configuration and Battery

The Xiaomi Redmi Note 7 Pro comes with an octa-core (2GHz dual-core Kryo 460 + 1.7GHz hexa-core Kryo 460) processor setup that is based on Qualcomm Snapdragon 675 chipset. It comes with a 4GB RAM, which helps the device for multitasking. For the graphical part, the smartphone comes with Adreno 612 GPU.

The device comes with a 4,000mAh Li-Po battery that features quick charging facility. It can be a good option for heavy users since it does not require to be charged frequently.

Storage and Camera

The Xiaomi Redmi Note 7 Pro comes with a 64GB internal memory, that can be extended to 256GB with a memory card slot provided. There is enough memory storage space to store large files.

Redmi Note 7 Pro features a rear dual camera setup of 48MP and 5MP with Exmor-RS CMOS Sensor lenses along with a LED flash. It is able to click HD pictures and record videos. At the front, it features a 13MP aperture, which works well in some good quality selfies.

Samsung Mobile Price List in India

Samsung Mobile Price List in India

Known for offering power-packed and high-performance mobile phones, Samsung is one of the largest smartphones and feature phones manufacturing company. Samsung mobiles are undoubtedly an incredible choice of switching to all new and advanced technology. Packed with powerful configurations, impeccable camera, and a great processor.

There is a huge range of Samsung mobiles available in the market, to help you choose the right model, Gadgets Now presents detailed specifications such as operating system, battery, storage, along with Samsung mobile price in India and much more below. Browse through the extensive list of mobile and phones by the brand and go for the one that suits you best.

Check Samsung Mobile Phones Price List in India. Latest Samsung Smartphone with price, features & full specification at Gadgets Now
Resource Page https://www.gadgetsnow.com/mobile-phones/Samsung

Which mobile phone has the best voice call quality?

Here are some list of phones which are amazing and fit for your answer.

Nokia Lumia 930

Call Quality: 6/10

The Nokia Lumia 930 might look average on the outside, but the flagship model provides an enhanced smartphone experience highlighting the simplicity of its specs and features. It has a multi-microphone system that enables the smartphone to save you from jitters. The Nokia Lumia 930 is able to deliver a premium output whether using an earpiece or a speaker. As no smartphone is perfect (yet), the users only complain of the general clarity of the voice when on the phone.

Moto G 3

Call Quality: 7/10

Sending your hello from the other side is way effortless using a Moto G 3. The Moto G 3 has a secondary mic which gets activated for noise reduction. The sleek beauty of the Moto G 3 locks in one of the highest spots in our list of smartphones with the best call quality. The 3rd generation of Moto G promises an affordable smartphone available for less than $200 with a quality of specs that wouldn’t sacrifice efficiency.

Sony Xperia Z3

Call Quality: 8/10

Muffling lines and external noise are the two main bad things you will not see in Sony Xperia Z3. The Xperia Z3 has evolved to a bright and sturdy phone with a better call quality and camera than the Z2. Another smartphone feature you don’t have to worry about is the quality of your voice when using the speakers of the Sony Xperia Z3. Its Hi-Res audio feature will take care of the rest.

Samsung Galaxy Note 5

Call Quality: 8/10

Despite having a little to no change from the Note 4 when it comes to handling calls, the sexy beast that is theSamsung Galaxy Note 5 offers a steady conversation without muffling or unwanted noise on the background. The Samsung Galaxy Note 5’s call quality is admirable; not only it has noise-cancelling capabilities, but it also has a sound setting where one can play with the audio system. The sound settings manager also allows users to personalize music and call experience if preferred.

iPhone 5s

Call Quality: 9/10

You used to call me on my iPhone 5s, call me on my iPhone 5s, late night when you need my talk, even before iPhone 6. Drake wouldn’t like an inconsistent hotline bling from you. The iPhone 5s managed to get into our list for its voice credibility, thanks to its ear speaker and noise-cancelling microphones. Why did we pick the iPhone 5s over the newer Apple products? It’s because the iPhone 5s have less distortion level even with a maximum volume unlike in iPhones 6, 6 plus, and 6s series.

Call Quality: 9/10

If you don’t mind paying for a higher end smartphone that delivers the crispness and consistency of the line you need, the LG G4 will definitely bang-up your expectations. Aside from owning a noise-cancelling microphone, LG G4 has one of the booming speakers on the market. Now you don’t have to mind answering the phone even when you’re in a noisy environment.

HTC One M9

Call Quality: 9/10

A smartphone with a premium performance and finish like the HTC One M9 is a gift from above- it is for sure, thesmartphone with best call quality! You can clearly hear someone from the other side without all the drama. Also, the HTC One M9 has one of the loudest speakers around! And to help you eliminate the noise from your end, this phone has a specialized noise-cancellation feature. The Trusted Reviews even tested the voice quality of the HTC One M9 in a train and the recordings turned out pretty well.

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How much can earn from Adsense on a Blogspot blog?

I wish I could be more helpful, but that's like asking how much money you can make with a business: well you can make nothing or you can make billions.

With a blog, it all depends on the number of people that click on the ad (Adsense pays per click) and how much that ad pays (certain ads will give you more money than others).

The price on the ad depends on the topic - Adsense normally puts ads related to your blog topic or blog topic, so if you write about ceirtain topics will have the potential to make more per ad than other people

And regarding the people that click, you need to look at the number of people on your blog, how interested they might be on the ad, and if they are very loyal readers. Very loyal readers are great for some things, but when it comes to ads, they kind of get used to them and not see them any more.

You'll have to Google how to get the most of it. I know people that make pennies (even less than $10 per month) and people that make well over $10K

Hope that helps!

P.S. I am Indian and English is not my first language, so apologies for any grammar mistakes I might have made ;)

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5 Digital Marketing Trends for 2019 you Should Know

As digital trends evolve every year, marketers should always be aware of the changes in order to easily adapt with emerging technologies and stay ahead in the market. This will help them gain a competitive edge and become able to develop new ways to grow their businesses, generate leads and improve the relationship with their existing customers

Based on the digital marketing trends article that we developed last year, 2018 has been the year of rising augmented reality, video content, voice search and influencer marketing... And now that 2019 is around the corner, you may ask yourself “what will the next year have for me?”

To help you determine where the trajectory is heading over in 2019 , we’ve listed out 10 digital marketing trends that you can take advantage of to improve your marketing strategy and meet a desired outcome.

1. Voice Search

Voice search is undoubtedly rising in popularity. By 2020, 50% of all queries will be voice-based according to Comscore.

There are mainly two types of voice search: Those that are implemented by smart speakers such as Amazon’s Alexa, Apple Homepod, Google Home and Microsoft’s Cortana which give searchers immediate voice answers to their questions and those that are installed in desktops, and smartphones such as Siri and Google Assistant which display written search results.

Top brands are thinking how to deliver their promises using voice-enabled devices because they are affordable and offer greater capabilities than ever before while more visitors are using voice search to interact with these brands.

Businesses should also focus their outreach efforts on using voice engine optimization. Marketers must use a more natural language SEO to create content accordingly. This requires them to think what their target audience may use in their voice queries as well as focus on long-tail keywords because searchers are likely to be more specific when asking a question. For instance, in one question, a shopper may request information about time, price, location and other details which sound heavy for written search queries.

As a result, marketers can leverage these opportunities to deliver more targeted, specific content which leads to increase their click-through rates.

2. Smarter Chat

Chatbots have been rising in the few recent years and still persists in 2019. According to Grand View Research, 45% of end users prefer to use Chatbots as a major means of communication in customer service.

Chatbots play a critical role in improving the customer experience and allow marketers to better engage with their audience - without really doing much. They offer real-time assistance to the user, dedicated support and a proactive interactions where they ask questions to understand the real problem.

For instance, a visitor landing on a website is contacted via chatbot and asked to request assistance or get more information about the product. If he selects the first option, he will be referred to a representative for help and if he chooses the second option, he will be asked a series of automated questions or redirected to their blog or FAQ page.

Another rising trend is Whatsapp Business Messaging, which has become one of the most used messaging apps worldwide according to Statista. Besides, it’s no longer restricted to personal usage; businesses are using the application on a daily basis for their daily activities.

Messaging traffic is expected to double by 2019. This is driven by over the top messaging Over-The-Top or OTT apps, going up from 31 trillion messages in 2014 to over 100 trillions by 2019 globally.

3. Micro-Moments

As more users are processing their online activities using their smartphones, marketers continue to leverage micro-moments to attract their audience’s attention and fulfill their instant decisions.

Whenever a customer searches for something, looks for a nearby store, wants to finalize a task or makes a purchase, marketers can take advantage of these types of micro-moments to create targeted content and advertising.

In order for marketers to succeed in using micro-moments, they should understand the basic practices of each one. Let’s take for instance the “I-want-to-go-moments”. Brick and mortar stores can take advantage of such a moment by capitalizing on “near me” searches, which have grown 2X between 2016 and 2017 according to Google. This requires storefronts to optimize their locations on their websites or apps. Furthermore, they can go even beyond that by creating ads for their store’s location or popular products to improve their visibility in search engines and reach their customers at the appropriate time.

4. Augmented and Virtual Reality Marketing

Augmented reality ads is one of the major applications that are now used by some marketers. It’s a way to bring static or unreal environments into a more realistic experience, something that would integrate the "offer" with the "reality" of the buyer.

Michael Kors is a successful example of augmented reality ads. They created an ad on Facebook asking their users to try and purchase their sunglasses.

Aside AR ads, many businesses have been using augmented and virtual reality marketing for the purpose of creating brand awareness.

For instance, IKEA and L’Oreal managed to improve their customer experience with virtual reality by allowing them to visualize their products before buying them. Nivea, Starbucks and Volkswagen are other examples of big brands who succeeded in augmented reality.

This trend which is not new, is one of the most highlighted trends for 2019. According to Statista, AR and VR market size worldwide are expected to reach $209.2 billion in only 4 years.

5. Live Videos - More Stories

Thanks to Facebook, Instagram and Youtube, live content is the fastest growing segment of internet video traffic due to the remarkable waves in the recent 3 years.

Live streaming content is effective because it’s free, takes a short time to produce while it offers a real-time user engagement, and viewers use your content based on your time not theirs.

Moreover, it has the ability to generate greater impressions than posts published in the newsfeed, especially if users choose to post them to their stories.

Live streaming content allows marketers to engage with their leads in a quickest way possible, improve their relationship with followers, reach a broader audience and boost their social channels traffic.

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Latest Google SEO Updates & Algorithm Changes

The digital world is now more hyped-up, dynamic and influential than ever before. It is more focused and competitive as well. With the end goal for you to achieve high search engine rankings and to maintain them, you have to look after the latest Google SEO updates. This is the initial move towards staying aware of the latest SEO trends and remaining focused.

The SEO updates are directly proportional to Google’s algorithm updates that search engines receive. Since Google is the pioneer in the search marketing, new changes in Google Algorithm Update are vital to enhance optimization of your website. Website admins need to have phenomenal understanding of all the latest Google search engine algorithm updates and related procedures, as only this can let them know latest SEO updates 2017 essential to optimize websites, ensure better DA and high rankings in SERPs.

Largely, Google is centered around enhancing its web search administrations for online users, and by keeping a track of changes in Google’s Algorithm updates, marketers can increase ranking of their sites. Google has a long history of famous SEO algorithm updates that channelize ranking mechanism of SERPs.

To find latest Google SEO updates, marketers need to check latest updates of the following SEO algorithms-

10 Google SEO Updates & Algorithm Changes

1.) Google Hummingbird Update

Introduced around August 2013, Google Hummingbird Update is Google’s new search algorithm that plays a significant role in deciding ranking of websites. It is made up of 200+ factors that can affect search results and website ranking. The biggest changes made in Hummingbird were capability to have a sharp eye on mobile marketing, which is not surprising at all given the explosion of the smart phones in recent years. The name ‘Hummingbird’ comes from its ability to be “precise and fast” and it is mainly designed to better focus on meaning of a phrase or keyword rather than individual keywords. Hummingbird looks at the entire phrase to decipher the meaning of that phrase. Google Hummingbird SEO updates aid pages matching the meaning do better in search results.

SEO new updates related to Hummingbird

Application of meaning technology to billions of pages from across the web

Use of Knowledge Graph facts to ensure better search results

Easy recognition of Keyword stuffing

Effectiveness of Long-tail keywords

2.)  Google Penguin Update

Google propelled the Penguin Update in April 2012 to catch the websites that are spamming Google’s search results. This update is mainly aimed at decreasing search rankings of websites that violate Google’s Webmaster Guidelines and use black-hat SEO techniques to artificially increase ranking of their websites, by obtaining or buying links through some wrong practices. The primary reason behind this update was to penalize websites that use manipulative techniques for achieving high rankings.  As per Google’s estimates, Penguin influences approximately 3.1% of search queries in English, and approximately 3% of queries in languages like German, Arabic and Chinese, and an even much bigger percentage of them in “highly spammed” language categories. Pre-Penguin sites normally utilized some negative external link building tactics to rank good in SERPs and boost their traffics. However, once Penguin was introduced it implied that content was vital and those with incredible content would be recognized and those with little or spammy content would be punished.

Some confirmed Google Penguin SEO updates are

Penguin 1 – on April 24, 2012 (impacting around 3.1% of queries)

Penguin 2 – on May 26, 2012 (impacting less than 0.1%)

Penguin 3 – on October 5, 2012 (impacting around 0.3% of queries)

Penguin 4 (a.k.a. Penguin 2.0)- on May 22, 2013 (impacting 2.3% of queries)

Penguin 5 (a.k.a. Penguin 2.1)- on October 4, 2013 (impacting around 1% of queries)

Penguin 6 (a.k.a. Penguin 3.0-) on October 17, 2014 (impacting less than 1% English queries). On December 1, 2014, Google confirmed that the update was still rolling out with webmasters continuing to report significant fluctuations during Google SEO updates 2014. 

Penguin 7 (a.k.a. Penguin 4.0)- on September 23, 2016

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