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Showing posts with label Digital Marketing Trends 2019. Show all posts
Showing posts with label Digital Marketing Trends 2019. Show all posts

Wednesday, November 29, 2023

Unlocking Growth Through Digital Transformation in India

 In an era dominated by technology, India stands at the cusp of a significant paradigm shift—Digital Transformation. As the world becomes increasingly interconnected, businesses and governments are leveraging digital technologies to enhance efficiency, spur innovation, and drive economic growth. This blog explores the digital transformation landscape in India, highlighting key trends, challenges, and the transformative impact on various sectors.






Digital Transformation Defined:

Digital transformation is the integration of digital technology into all aspects of an organization, fundamentally changing how it operates and delivers value to its customers. It goes beyond adopting new technologies; it's a strategic shift that requires organizations to rethink their processes, culture, and customer experience.


Key Trends in Digital Transformation:


Cloud Computing: The adoption of cloud technology has become pivotal, offering scalability, flexibility, and cost-effectiveness. Businesses are migrating their operations to the cloud to streamline processes and ensure accessibility from anywhere.


Artificial Intelligence (AI) and Machine Learning (ML): AI and ML are driving automation and data-driven decision-making. From predictive analytics to chatbots, organizations are harnessing the power of these technologies to gain a competitive edge.


Internet of Things (IoT): Connecting devices and leveraging data from interconnected devices is transforming industries. From smart cities to smart manufacturing, IoT is creating a more connected and efficient world.


Cybersecurity: As digital footprints grow, the importance of robust cybersecurity measures cannot be overstated. Organizations are investing in advanced security protocols to protect sensitive data from evolving cyber threats.


Challenges in Digital Transformation:


Legacy Systems: Many Indian organizations grapple with outdated legacy systems that hinder seamless integration of new technologies. Overcoming this challenge requires careful planning and strategic investment.


Digital Skill Gap: The rapid pace of technological change has resulted in a shortage of skilled professionals. Upskilling the workforce is crucial for a successful digital transformation journey.


Data Privacy Concerns: With the increasing reliance on data, ensuring its privacy and security is a top priority. Organizations must comply with data protection regulations and build trust among users.


Impact on Various Sectors:


Healthcare: Telemedicine, electronic health records, and AI-powered diagnostics are revolutionizing healthcare delivery, making it more accessible and efficient.


Finance: Digital banking, mobile wallets, and blockchain are transforming the financial sector, making transactions quicker, more secure, and inclusive.


Education: E-learning platforms and digital classrooms are redefining education, providing access to quality learning resources regardless of geographical constraints.


Manufacturing: Industry 4.0, powered by IoT and automation, is enhancing manufacturing efficiency and agility, leading to improved productivity.


Conclusion:

Digital transformation is not just a buzzword; it's a necessity for survival and growth in the modern era. As India embarks on this transformative journey, overcoming challenges and embracing innovation will be critical. The digital future holds immense promise, unlocking new opportunities and propelling India into a dynamic and technology-driven landscape.

Navigating the Digital Landscape: Unleashing the Power of SEO with Our Top-notch Agency in India

 In the fast-evolving world of online business, the visibility of your website can make or break your success. As more consumers turn to search engines to find products and services, having a robust online presence is non-negotiable. That's where our SEO agency in India comes into play, offering tailored solutions to elevate your website's rankings and drive organic traffic.



The Essence of SEO in India's Digital Economy

Understanding the Landscape

India's digital landscape is vibrant and diverse, presenting both opportunities and challenges for businesses. With millions of potential customers searching for solutions online, the need for a strategic and localized SEO approach has never been more critical.

Why SEO Matters?

Search Engine Optimization (SEO) is the cornerstone of a successful online strategy. It involves optimizing your website to rank higher on search engine result pages (SERPs), ensuring that your business is easily discoverable by your target audience.

Meet Our Expert Team

The SEO Difference

Our agency boasts a team of seasoned SEO professionals who understand the intricacies of the Indian market. From keyword research to on-page optimization, our experts work collaboratively to craft a tailored strategy that aligns with your business goals and resonates with your target audience.

Proven Results

We take pride in our track record of delivering tangible results for businesses across various industries. By staying abreast of the latest SEO trends and leveraging industry best practices, our agency consistently helps clients achieve higher rankings and increased visibility.

Why Choose Our SEO Agency?

Localized Expertise

Understanding the nuances of the Indian market is our forte. Our team incorporates localized strategies to ensure your business stands out amidst the competition, capturing the attention of your target audience.

Comprehensive Solutions

From keyword optimization to technical SEO, we offer a comprehensive suite of services to address all facets of your online presence. Whether you're a startup or an established enterprise, our agency has the expertise to tailor solutions to your unique needs.

Elevate Your Online Presence with Us

Client-Centric Approach

At our SEO agency, we believe in a client-centric approach. We take the time to understand your business objectives and customize our strategies accordingly. Your success is our success, and we are committed to helping you achieve your digital goals.

Transparent Communication

We value transparent communication with our clients. Throughout our partnership, you'll receive regular updates and insights into the progress of your SEO campaigns, ensuring you are informed and confident in the value we bring to your business.

Conclusion

In the competitive online landscape, having a reliable SEO partner is essential. Our SEO agency in India combines expertise, experience, and a commitment to delivering results. Whether you're looking to enhance your online visibility, drive organic traffic, or improve your search engine rankings, we have the solutions to propel your business forward.

Ready to take your online presence to new heights? Contact our SEO agency today, and let's embark on a journey to digital success together. Call Us at +91-9873173451

Boost Your Online Presence with the Expertise of Amit Shukla, Your Trusted SEO Freelancer in India

 In the dynamic and competitive digital landscape, having a strong online presence is crucial for the success of any business. Search Engine Optimization (SEO) plays a pivotal role in ensuring that your website ranks high on search engine results, driving organic traffic and increasing visibility. If you're seeking professional SEO services tailored to the Indian market, look no further than Amit Shukla, your go-to freelance SEO expert.

Unleashing the Power of SEO in India

Why SEO Matters?

In the age of digital marketing, SEO is the backbone of any successful online strategy. It involves optimizing your website to rank higher on search engine result pages (SERPs), making it more likely for potential customers to discover your business. With millions of searches happening every day, ensuring that your website appears prominently when users are looking for products or services you offer can be a game-changer.

Amit Shukla: Your Trusted SEO Partner

In the vast realm of SEO, finding the right expert is crucial. Amit Shukla, a seasoned SEO freelancer based in India, brings a wealth of experience and a proven track record of helping businesses elevate their online presence. His personalized approach, coupled with a deep understanding of the Indian market, sets him apart as a reliable and results-driven SEO professional.

Tailored SEO Solutions for the Indian Market

Localized Strategies

Amit Shukla understands that the Indian market is unique, with diverse consumer behavior and preferences. His SEO strategies are finely tuned to resonate with the local audience, ensuring that your business stands out amidst the competition.

Keyword Optimization

As a skilled SEO freelancer, Amit Shukla recognizes the importance of targeted keywords. By conducting in-depth keyword research, he identifies the phrases your potential customers are using, optimizing your content to align with these search queries and improving your website's visibility.

Why Choose Amit Shukla for SEO?

Proven Track Record

Amit Shukla has a track record of delivering tangible results for his clients. Through a combination of technical expertise, industry knowledge, and a commitment to staying ahead of the latest SEO trends, he has consistently helped businesses achieve higher rankings and increased organic traffic.

Personalized Approach

Unlike larger agencies, Amit Shukla offers a personalized and client-centric approach. He takes the time to understand your business goals and tailors his SEO strategies to align with your specific needs, ensuring a bespoke and effective solution.

Conclusion

In the competitive online landscape, having a skilled SEO professional on your side is a strategic advantage. Amit Shukla, as your trusted SEO freelancer in India, brings a blend of expertise, experience, and a commitment to helping your business thrive in the digital realm. Elevate your online presence, increase visibility, and drive organic traffic with the personalized SEO services of Amit Shukla.

Whether you're a small business looking to establish a digital footprint or an established enterprise aiming for online growth, Amit Shukla is your reliable partner on the journey to SEO success. Contact him today to unlock the full potential of your online presence.

Mobile Number +91-9873173451

Monday, November 20, 2023

Unlocking Digital Success: SEO Freelancing Services in Delhi, India

 Introduction:

In the bustling digital landscape of Delhi, India, businesses are increasingly recognizing the importance of a strong online presence. As the demand for effective digital marketing strategies grows, so does the need for expert SEO freelancers who can navigate the complexities of search engine algorithms. In this blog post, we explore the key aspects of SEO freelancing services in Delhi and how they can elevate your business to new heights.

1. The Significance of SEO in Delhi's Digital Scene:
Delhi, being a vibrant hub of diverse businesses, demands a tailored approach to digital marketing. Discuss the importance of SEO in reaching a wider audience, establishing credibility, and driving organic traffic to websites.

2. Meet the SEO Freelancers:
Introduce some of the top SEO freelancers in Delhi, highlighting their expertise, experience, and successful projects. Include testimonials if available to showcase their credibility.

3. Services Offered:
Detail the range of services offered by SEO freelancers in Delhi. This may include keyword research, on-page and off-page optimization, content creation, local SEO, and analytics tracking. Emphasize how these services contribute to a comprehensive SEO strategy.

4. Tailored Solutions for Local Businesses:
Delhi's local businesses have unique needs. Discuss how SEO freelancers in Delhi tailor their strategies to suit the local market, including optimizing for location-based keywords and leveraging local directories.

5. Case Studies:
Provide real-life examples of businesses in Delhi that have benefited from the services of SEO freelancers. Discuss the challenges faced, the strategies implemented, and the positive outcomes achieved.

6. The Evolving Landscape of SEO:
Briefly touch upon the dynamic nature of search engine algorithms and how SEO freelancers stay updated with industry trends. Discuss the importance of adaptability and continuous learning in the field.

7. Choosing the Right SEO Freelancer:
Offer tips and guidelines for businesses in Delhi to choose the right SEO freelancer for their needs. This could include factors such as experience, portfolio, communication skills, and understanding of the local market.

8. Future Trends in SEO:
Conclude the blog by discussing upcoming trends in SEO and how freelancers in Delhi are gearing up for the future. This could include voice search optimization, mobile-first indexing, and the integration of AI in SEO strategies.

Conclusion:
In a city where digital competition is fierce, investing in SEO freelancing services can be the game-changer for businesses in Delhi. The right SEO strategy not only boosts online visibility but also establishes a solid foundation for long-term digital success. Partnering with skilled SEO freelancers can unlock a world of opportunities and propel your business to the forefront of the digital landscape in Delhi, India.

Thursday, February 2, 2023

Get Tips Promote Your Blog Post on Social Media

 For example, if you are promoting a new blog post, you may need to communicate with your Facebook friends in a different way than your business contacts on LinkedIn. On Twitter, you are limited to 140 characters, so you should keep your message short and simple. On Pinterest, your image is a great way to attract attention.

Here’s a look at the top five social networks and how to promote your blog posts to attract each community.

1: Share It on Facebook

Facebook lets you promote your blog posts on your profile and pages, as well as in groups.

Facebook posts can contain up to 10,000 characters, but only the first 480 characters appear in the timeline; the other is hidden behind the Sea More link. So enter the essence of your message in the first 480 characters. Also keep in mind that Facebook posts with less than 50 characters show more engagement than long posts.

2: Tweet It on Twitter

Twitter has become the first social network to introduce hashtags and @ handles for better search and social media options. The forum recently made changes to the 140-character limit to give the post more space. Although Twitter extends its 140-character limit, it remains the backbone of its short messaging service.

Tweets with less than 140 characters work very well. For more retweets, be sure to include photos and links.

3: Post it on LinkedIn

LinkedIn lets you post on your profile, company and show pages, and in groups. You can also republish your blog posts on LinkedIn Pulse or SlideShare.

On your company page, your review may contain approximately 600 characters. Any text above the first 150 characters will be minimized and readers will need to click See More to view the full post.

4: Pin on Pinterest

On Pinterest, an image is the most important part of your PIN. Use the description to convey what the PIN is about. Pinterest gives you 500 characters to describe and comment on your photos. You can collect your photos in albums to organize them by topic or by-product, and send photos of any size.

5: Show it on Instagram

Instagram presents photos in a single stream. The life of a photo post on Instagram is much shorter than on Pinterest. Most interactions occur within the first few hours of posting.

Instagram offers a different square size of photos, which is 1080 x 1080 pixels. Captions can be up to 2,200 characters, which are the first three lines shown on the news server. (If the first phase is less than three lines, Instagram will cut to the end of that section.) To maximize the reduced posts, users should click the More link.  https://digitalmarketingnoida.blogspot.com/

Wednesday, February 9, 2022

Best Social Media Marketing Agency Delhi

 The growing competition has put much pressure on several businesses and they look for more economical ways to market their business. Businesses rather than feeling confused and disturbed, must use the available opportunity and make their business online. Today most people spend their time online than ever before, so there are lots of social media platforms through which you can reach your customers digitally without spending a fortune. The first step towards increasing your online presence is to get in touch with the best Social Media Marketing Agency South Delhi who can help increase your online visibility.

Today in the era of digitalization, it is important to make changes in the ways of advertising and marketing so that you can stay ahead of your competitors. The need to deploy an effective online social media strategy has increased much in the past.

Some quick social media statistics:

Today the majority of the people use the internet to stay updated with the latest developments and for the online purchases of goods and services as well.

More than 3.5 billion people globally use social media, with so many people using social media to connect, interact, browse and even shop, investing in your social media platform marketing can prove to be a turning point in your business.

Social media marketing is so much powerful that businesses are using it to boost their revenues. The majority of businesses believe that their efforts through social media marketing have delivered significant results within a shorter period of time.

As per a survey, more than 50% of social browsers use social media to research products.

More than 71% of consumers who have had a positive experience with a brand on social media suggest the same brand to their friends and known ones.

Almost 50% of consumers claim that they depend on influencer recommendations on social media to inform their purchasing decision.

These are just a few stars in the sky, besides the above-mentioned stats there are a lot of other motivating facts that inspire businesses to appoint the professional Social Media Marketing Agency. No matter what kind of business you own, using the best social media marketing services offered by the experts like Digital Marketing Noida gives you a great opportunity to make the most of your marketing activity.

So make your business more accessible nationally and internationally by using the services of an experienced Social media management agency and start enjoying several benefits.

Tuesday, August 27, 2019

Social Media Marketing Optimization & Online Brand Development

Internet marketing is not as easy as we would expect it to be, especially when it comes to effective online business branding and working within a budget. In this case, you need to pay attention to every resource and detail of how you are marketing your business on the Internet. The wrong processes waste time and money. Excellent online marketing strategies provides increased online exposure and conversions. Fast branding success is the goal.

How do you accomplish your online branding goals as efficiently as possible?

Social Media Marketing (SMM) has become a popular alternative for online business branding. Companies no longer think of social sites (i.e. Twitter, Facebook, Myspace, LinkedIn) as "websites for kids". They are valuable Internet marketing and networking resources for business. On the other hand, there are 5 major issues involved with diving into SMM without the proper knowledge and strategies. These can "make" or "break" your success in social media marketing:




1. GETTING STARTED

Make wise choices from the beginning and move forward with a "plan of action"!

Prior to getting started in social media marketing, you need to nip the urge to join every single social site on Google. It does not hurt to have a presence everywhere on the Internet, though there is no advantage in wasting time setting up a social account that is not used. The site owner may delete it - OR - it will get outdated and look unprofessional. Plus, there is no way that you can "work" them all unless you have a team to help you. You will still want to be discerning and make a plan of action. You need this to properly brand your business through social media marketing. You also need this plan of action in order to position your company correctly from the beginning. This concept holds true in Internet marketing in general.

2. PROPER SET UP

Meet where they work and play on the Internet!

You need to learn how to set up and position your company with the best social networks and websites. Some initial positioning details to consider: (a) determining which are the "best social sites" for your niche and interests, (b) choosing the right user name for your individual profile links, (c) choosing the most attractive profile information and media to share, (d) developing a knack for filtering activity according to what is appropriate at a particular social site, (e) establishing a time schedule that permits working as many networks as possible, (f) choosing the best initial connections...and so on.

Keep in mind that Account Settings, network protocol, niche and viral marketing all go hand in hand throughout time.

Additionally, some social sites have a more playful environment than others; even those with a professional focus. You need to select websites that not only fit your company's focus, but also the personal interests of the individual(s) that will "work" the social media marketing process for you. Note: Don't let the "playful" networks defer you. One of the goals of social media marketing is to reach your target markets where they work and "play" on the Internet.

3. IMPLEMENTATION: WHAT TO DO & WHAT NOT TO DO

Don't just "wing it"; move prepared to market effectively for your business.

Your activity should include a predefined social media optimization (SMO) strategy. This SMO is a combination of search engine optimization (SEO) and social media marketing (SMM). It expedites the professional results that you require for your business. It is easy to assume that SMM is simply setting up social networks and marketing. Although this is part of the process, social networking is not all that is involved in social media marketing. It is suggested that you have a website and a blog. You need to search engine optimize any personal resources prior to SMM. You need a second set of keywords that do not conflict with your personal virtual properties, though compliment your efforts.

Content is key to this offsite marketing process, therefore blogs, articles, comments, discussions, images, videos, link...everything SMM needs to correspond with the SEO.

There is a fine line to what is considered advertising and marketing; spam or valid content. Some social sites are flexible and others are not. You need to move into a virtual realm with a professional plan of action and work the network according to the infrastructure provided, though with intent to produce rapid conversions.

4. TESTING, TRACKING & REFINING

You will need to test, tread, track and refine before you can run with a strategy.

As with an offline business plan, your online branding strategy will need "tweaked" and updated for the following reasons: (a) the Internet is constantly changing, you will need to update accordingly; (b) search engine rankings, blog / website traffic and subscribers mean absolutely nothing if you are not able to convert this activity into sales.

You cannot move forward if your plan of action is not working for you.

5. PRIORITIZING TASKS: MONEY & TIME MANAGEMENT

As the old saying goes, "time is money."

If you get one major point from this article, prioritizing "time" and "money" is what you should remember. Internet marketing is not easy for most; especially when you are merging into unfamiliar arenas. Time and money are the double-edge sword. Handling your own online branding is only time and cost effective if it is making you money. The reality is that you will not drive conversions nor make money at first because it takes time to learn Internet Marketing. This is time that busy professionals do not have, therefore you either have to put in the extra hours or hire an expert to do the work for you. If you choose to do your own search engine optimization and social media marketing, then you need to prioritize whether the bulk of your activity is on the Learning, Researching or the Implementation (Content, SEO, SMM) at any given time. The advantage is that you can adjust this as needed.



Regardless, a proper online branding strategy will include both the technical and social, therefore they are all one in the same, time consuming, process.

Online brand development and social networking appear to be easy, on the surface, though not a simple process. There are defined strategies that should include both SEO and SMM in order to create a process called social media optimization (SMO). This SMO is actually the online marketing that you want to do for your business.

When done correctly, the SMO will produce immediate responses that are easy to track, increase sales and creates a popularity that contributes to fast branding success. You can change the sales / marketing conversions for your business within a few days or gradually divide and conquer your competitive online business arena. In other words, your business can market as aggressively or conservatively as needed. This is based on how your company is equipped to handle growth.

In this generation of social media marketing and search engine optimization, it is to your benefit to learn how to properly brand your business online or find someone that knows how to do this for you.





Wednesday, July 17, 2019

How much can earn from Adsense on a Blogspot blog?

I wish I could be more helpful, but that's like asking how much money you can make with a business: well you can make nothing or you can make billions.



With a blog, it all depends on the number of people that click on the ad (Adsense pays per click) and how much that ad pays (certain ads will give you more money than others).

The price on the ad depends on the topic - Adsense normally puts ads related to your blog topic or blog topic, so if you write about ceirtain topics will have the potential to make more per ad than other people

And regarding the people that click, you need to look at the number of people on your blog, how interested they might be on the ad, and if they are very loyal readers. Very loyal readers are great for some things, but when it comes to ads, they kind of get used to them and not see them any more.



You'll have to Google how to get the most of it. I know people that make pennies (even less than $10 per month) and people that make well over $10K

Hope that helps!

P.S. I am Indian and English is not my first language, so apologies for any grammar mistakes I might have made ;)

Tuesday, July 16, 2019

5 Digital Marketing Trends for 2019 you Should Know

As digital trends evolve every year, marketers should always be aware of the changes in order to easily adapt with emerging technologies and stay ahead in the market. This will help them gain a competitive edge and become able to develop new ways to grow their businesses, generate leads and improve the relationship with their existing customers
Based on the digital marketing trends article that we developed last year, 2018 has been the year of rising augmented reality, video content, voice search and influencer marketing... And now that 2019 is around the corner, you may ask yourself “what will the next year have for me?”

To help you determine where the trajectory is heading over in 2019 , we’ve listed out 10 digital marketing trends that you can take advantage of to improve your marketing strategy and meet a desired outcome.


1. Voice Search
Voice search is undoubtedly rising in popularity. By 2020, 50% of all queries will be voice-based according to Comscore.

There are mainly two types of voice search: Those that are implemented by smart speakers such as Amazon’s Alexa, Apple Homepod, Google Home and Microsoft’s Cortana which give searchers immediate voice answers to their questions and those that are installed in desktops, and smartphones such as Siri and Google Assistant which display written search results.

Top brands are thinking how to deliver their promises using voice-enabled devices because they are affordable and offer greater capabilities than ever before while more visitors are using voice search to interact with these brands.

Businesses should also focus their outreach efforts on using voice engine optimization. Marketers must use a more natural language SEO to create content accordingly. This requires them to think what their target audience may use in their voice queries as well as focus on long-tail keywords because searchers are likely to be more specific when asking a question. For instance, in one question, a shopper may request information about time, price, location and other details which sound heavy for written search queries.


As a result, marketers can leverage these opportunities to deliver more targeted, specific content which leads to increase their click-through rates.


2. Smarter Chat
Chatbots have been rising in the few recent years and still persists in 2019. According to Grand View Research, 45% of end users prefer to use Chatbots as a major means of communication in customer service.

Chatbots play a critical role in improving the customer experience and allow marketers to better engage with their audience - without really doing much. They offer real-time assistance to the user, dedicated support and a proactive interactions where they ask questions to understand the real problem.

For instance, a visitor landing on a website is contacted via chatbot and asked to request assistance or get more information about the product. If he selects the first option, he will be referred to a representative for help and if he chooses the second option, he will be asked a series of automated questions or redirected to their blog or FAQ page.

Another rising trend is Whatsapp Business Messaging, which has become one of the most used messaging apps worldwide according to Statista. Besides, it’s no longer restricted to personal usage; businesses are using the application on a daily basis for their daily activities.

Messaging traffic is expected to double by 2019. This is driven by over the top messaging Over-The-Top or OTT apps, going up from 31 trillion messages in 2014 to over 100 trillions by 2019 globally.

3. Micro-Moments
As more users are processing their online activities using their smartphones, marketers continue to leverage micro-moments to attract their audience’s attention and fulfill their instant decisions.

Whenever a customer searches for something, looks for a nearby store, wants to finalize a task or makes a purchase, marketers can take advantage of these types of micro-moments to create targeted content and advertising.

In order for marketers to succeed in using micro-moments, they should understand the basic practices of each one. Let’s take for instance the “I-want-to-go-moments”. Brick and mortar stores can take advantage of such a moment by capitalizing on “near me” searches, which have grown 2X between 2016 and 2017 according to Google. This requires storefronts to optimize their locations on their websites or apps. Furthermore, they can go even beyond that by creating ads for their store’s location or popular products to improve their visibility in search engines and reach their customers at the appropriate time.


4. Augmented and Virtual Reality Marketing
Augmented reality ads is one of the major applications that are now used by some marketers. It’s a way to bring static or unreal environments into a more realistic experience, something that would integrate the "offer" with the "reality" of the buyer.

Michael Kors is a successful example of augmented reality ads. They created an ad on Facebook asking their users to try and purchase their sunglasses.
Aside AR ads, many businesses have been using augmented and virtual reality marketing for the purpose of creating brand awareness.

For instance, IKEA and L’Oreal managed to improve their customer experience with virtual reality by allowing them to visualize their products before buying them. Nivea, Starbucks and Volkswagen are other examples of big brands who succeeded in augmented reality.

This trend which is not new, is one of the most highlighted trends for 2019. According to Statista, AR and VR market size worldwide are expected to reach $209.2 billion in only 4 years.

5. Live Videos - More Stories
Thanks to Facebook, Instagram and Youtube, live content is the fastest growing segment of internet video traffic due to the remarkable waves in the recent 3 years.

Live streaming content is effective because it’s free, takes a short time to produce while it offers a real-time user engagement, and viewers use your content based on your time not theirs.

Moreover, it has the ability to generate greater impressions than posts published in the newsfeed, especially if users choose to post them to their stories.

Live streaming content allows marketers to engage with their leads in a quickest way possible, improve their relationship with followers, reach a broader audience and boost their social channels traffic.